As any Instagram user knows, it’s not enough to eat healthily nowadays – you have to eat the trendiest of healthy grub. Foods go in and out of fashion faster than a fiddler’s elbow, and generally for no good reason – they’re still good for you, even if no-one takes pictures of them. However, one big benefit of food trends is that they serve to introduce something new to people’s diets, so Coach asked Sainsbury’s what were the fastest-growing healthy foods in Britain 2016.
The Japanese diet emerged in 2016 as a competitor to the Mediterranean’s healthy crown. Sales of Miso are up 27% compared with 2015, and sales of all Japanese ingredients rose 14%. Research published in The BMJ found that strict adherents of the Japanese diet had a 15% mortality rate during the 15-year study than those who followed the diet less closely.
Oodles of Noodles
The market in carb alternatives continues to expand, with all sorts of prepped noodle-shaped veg flying off shelves. Sales of boodles (butternut squash noodles) are up 53%, while courgetti (courgette spaghetti) increased 45%. Sweet potato fries also became an increasingly popular option, with sales growing 25%.
Crazy For Coconuts
Derivatives of the hairy brown fruit have become incredibly popular. Sales of coconut oil have grown 209% compared with 2015, with coconut water rising 74% and coconut milk up 52%. Coach investigated the health claims of coconut products with a dietitian and found them somewhat wanting.
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Buck Up Your Ideas
Healthy carb seekers have been turning to alternative wholegrains all year, with both quinoa and spelt flour surging in sales (up 61% and 107% respectively), but it’s the rising popularity of buckwheat, which enjoyed a 54% boost, that really caught the eye in 2016. Buckwheat is a good source of fibre and protein, as well as a wide variety of vitamins and minerals.
Kale Remains King
Many vegetables grew in popularity this year, including beetroot (up 20%), courgettes (up 15%) and cauliflowers (up 11%), but they were all blown out of the water by the reigning champion of fashionable veg – kale – sales of which soared 54%. Perhaps that’s no surprise when its such a great source of nutrients, particularly vitamin C, calcium and iron.
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